Sara Lee has appointed
Saatchi & Saatchi to handle the pan-European budget for its Senseo coffee brand. The account will be led out of the Brussels office.
After being introduced to their Lovemarks and brand-building philosophies, Sara Lee invited the
Saatchi & Saatchi to collaborate on several different projects, an exercise that involved local markets and networks from both the client and agency side. This finally resulted in the decision to entrust the
Saatchi & Saatchi with the Senseo brand.
Marc Michils, CEO Saatchi & Saatchi Brussels, said: “This is a tremendous win for Saatchi & Saatchi as a network. Sara Lee is a beautiful company to work for. Senseo is a nice brand to bring the Lovemarks approach into practice.”
Contact:
Marc Michils
+32 2 247 1711
marc.michils@saatchi.be
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